Casella Family Brands (CFB), producers of the Australian wine brand Yellow Tail, has announced that it has acquired full ownership of Peter Lehmann Wines (PLW).

Casella Family Brands, producers of the major Australian wine brand Yellow Tail, is set to buy Peter Lehmann Wines.

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Ben Branson

Ben Branson: Why non-alcoholic pricing is right

The pricing structure of non-alcoholic spirits has a high level of elasticity - there’s already a broad spectrum of price points which consumers are trying to navigate.

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